CJCM2u.com

So finally it happened. The trend of acquiring competitors has finally catch up with blog advertising companies. PayPerPost has signed a letter of intent to acquire parts of Performancing.com. What does it mean to you and me as bloggers and advertisers? Well I guess it depends on how much you earn money through advertising and pay-per-post and also how much you as advertisers spend on blog advertising.

The most important thing from my personal perspective of this transaction is the central issue of the credibility of pay-per-post scheme itself. The topics have been debated at length on many blogs and websites. Some professional bloggers think pay-per-post is not an ethical way to earn money for bloggers. At the same time, thousands of bloggers jumped into the bandwagon giving them another platform to earn something out of their blog writing. Many of them earned a handsome sum of advertising dollars from pay-per-post scheme and many more earned a little bit here and there, all depending on how popular their blogs are.

I think the purchasing of Performancing.com by PayPerPost has given some kind of moral boost to bloggers giving indications that pay per post is going to stay and thrive despite many negative opinions surrounding the advertising scheme. Given some times, I think pay-per-post will be accepted by more people in the blogosphere. As the technology and the methodology around pay-per-post mature, I dare to predict that pay-per-post will be one of the internet-economy driving factors for generating income through blogging, which is now very much dominated by Google’s PPC. Just my two cents.

Read [ClickZ Network]
Read [The Blogging Times]
Read [Mean Old World]
Read [Tech Crunch]

Technorati Tags: PayPerPost, Performancing, acquisition, blog advertising, advertising, earn money

Popularity: 7% [?]